AlertPaw Privacy Policy

Last Updated: March 2025

Your privacy is important to us, which is why we've created this Privacy Policy. Our Privacy Policy (together with our Terms of Service, Data Processing Agreement, and any other documents incorporated by reference into your agreement with AlertPaw) governs the privacy and data standards applicable to any websites and apps that we operate (together, “Site” or “Sites”).


Definitions

Capitalized terms that are not defined in this Privacy Policy may be defined in our Terms of Service or Data Processing Agreement, and those definitions are adopted by reference. In the event of a conflict between a definition found in the Terms of Service, Data Processing Agreement, or this Privacy Policy, the definition in this Privacy Policy will control.
All references to AlertPaw in this Privacy Policy refer to the company providing the services described herein, unless specifically stated otherwise.

Personal Information We Collect

We collect the following types of information about you and your pet ("Personal Information"):

1. Information that You Provide to Us Directly

A. Signing up to Our Services

When you sign up for our services, we collect the following Personal Information:

  • Name
  • Email address
  • Pet details (such as pet name, breed, age, etc.)

B. Making a Purchase

When you make a purchase or attempt to make a purchase through the Site, we collect the following Personal Information:

  • Name
  • Email address
  • Payment information
  • Shipping address (for product delivery)

C. Creating Emergency Tags or Cards

When you use our Services to create emergency identification tags or cards for your pet, we collect the following information, which may contain Personal Information:

  • Images or photos of your pet
  • Text content (such as emergency contact information, medical conditions, etc.)
  • Optional health information that you provide to assist in emergency situations

D. Additional Optional Information

When you use our Services, we may ask you to provide additional information at your discretion. This may include:

  • Links to your social media accounts (such as Facebook, Instagram, etc.)
  • Information about your role, industry, and organization
  • Any specific details about your pet's health or special needs

2. Information We Receive from Third Parties

We may receive information about you and your pet from third parties. For example, if you access our Site through a third-party service, such as Facebook or Google, that service may pass certain Personal Information to us, including:

  • The user ID associated with your third-party account
  • Any information that you have permitted the third party to share with us
  • Data related to the pet or health care provider services you interact with through third-party platforms

This information is used to provide analytics about potential services of interest, improve our marketing efforts, and enhance our customer support.

3. Device Information

Like many websites, when you visit our Site, we automatically collect certain information through the use of cookies, web beacons, device identifiers, pixels, and other technologies. This may include:

  • Web browser
  • IP address
  • Time zone

We may also collect information about the individual pages or services that you view, how you interact with the Site, and websites or search terms that referred you to our Site. We refer to this automatically collected information as Device Information.
We may collect Device Information using the following technologies:

  • "Cookies," which are data files placed on your device that often include an anonymous unique identifier
  • "Log files," which track actions on the Site and collect data including IP addresses, browser type, and time stamps
  • "Web beacons," "tags," and "pixels," which are electronic files used to record information about how you browse the Site

These cookies and the Device Information they collect are essential to the operation of our Site. You can control or reset your cookies through your web browser. However, disabling some or all cookies may affect the functionality of the Site.

How We Use Your Information

We use the information we collect from you and your pet for the following purposes:

  • To provide our Services (e.g., creating emergency pet identification tags/cards)
  • To process payments and fulfill orders
  • To improve our products, services, and Site functionality
  • To communicate with you about your account, orders, and updates to our Services
  • To analyze usage patterns and optimize your user experience
  • To comply with relevant legal and regulatory obligations

We also reserve the right to update the information we collect and how we use it to continue to provide the best services for pets and pet owners. This may include improving and expanding the features of our products and services in response to user feedback and emerging industry standards.

Security

AlertPaw works hard to protect your Personal Information from unauthorized access. We follow generally accepted industry standards to protect your Personal Information during transmission and once we receive it (including encryption and password protection). Our employees are trained on our security policies, and your information is only available to those employees who need it to perform their jobs.
However, no method of transmission over the Internet is 100% secure, and we cannot guarantee the absolute security of your information. You are responsible for maintaining the security of your account information, including selecting a secure password and ensuring that it remains confidential.

Third-Party Services and Sharing of Data

We may share your information with third-party providers who assist us in delivering our Services, such as payment processors, shipping companies, and data storage services. We may also use third-party services for customer communications and analytics. However, we will only share the minimum amount of data necessary for these purposes.
By using our Services, you acknowledge that AlertPaw is not responsible for any actions or breaches that may occur from third-party services. If a breach occurs within a third-party service, we will make reasonable efforts to update you as soon as we are alerted by the third party or informed by users.

Compliance with Jurisdictional Laws

AlertPaw complies with all applicable laws and regulations regarding the collection, storage, and handling of your information. We will adhere to the relevant data protection and privacy laws in the jurisdiction(s) where we operate. This includes laws related to the storage of pet and pet owner data.
If you are located in a region with specific legal requirements related to privacy and data protection, AlertPaw will take steps to ensure compliance with those requirements.

Thank you for trusting AlertPaw with your and your pet's personal data. We are committed to keeping it safe and secure!